I'm Ben.
Code-first founder, no funding rounds, just software that earns its keep.
companies
SureCart
2022 – PresentCo-founder • Platform CTO
SureCart is a headless e-commerce platform for WordPress that has become the fastest-growing commerce solution in the ecosystem, now second only to WooCommerce. Powering over 100k merchant stores and processing tens of millions in monthly transaction volume, it delivers a fully managed commerce backend without the complexity of self-hosting.
ZoomShift
2011 – 2019Co-founder
ZoomShift is an employee scheduling and time tracking platform born out of firsthand experience with restaurant scheduling. As a bootstrapped SaaS company with a team of just two, it grew into a competitive player in the employee scheduling space and was sold in 2019.
various work
Recurium
Tinkerer
A catch-all company for consulting, new ventures, and anything that doesn't have a home yet. If I'm advising, building, or experimenting it's probably under Recurium.
NM Venture Studio
Managing Director, Growth
Spent a year embedded in NM's innovation arm on a small team supporting internal and external startups aligned with the company's strategic bets. A crash course in navigating big-company innovation from the inside.
Dharmesh Shah / HubSpot
Contract
Built internal tools and prototypes directly for Dharmesh Shah. Most notably, built and ran inbound.org, a community for growth marketers, during its early years before it was eventually rolled into HubSpot's broader community ecosystem.
Tailwind Creative
Co-founder
Ran a digital marketing agency that did everything from SEO and website builds to full product development for early-stage startups. A little bit of everything, all at once. (Not to be confused with TailwindCSS.)