I'm Ben. Ben Bartling Two-time SaaS founder and Platform CTO.

I turn technical depth into products that earn their keep.

companies

SureCart

2022 – Present

Co-founder • Platform CTO

surecart.com

SureCart is a headless e-commerce platform for WordPress that has become one of the leading commerce solutions in the ecosystem. Powering thousands of merchant stores and having processed hundreds of millions in GMV, it delivers a fully managed commerce backend without the complexity of self-hosting.

ZoomShift

2012 – 2019

Co-founder

zoomshift.com

ZoomShift is an employee scheduling and time tracking platform born out of firsthand experience with restaurant scheduling. As a bootstrapped SaaS company, it grew into a competitive player in the employee scheduling space. It scheduled shifts for thousands of teams — from small businesses to crews at Uber, Amazon, and Walgreens. The company was sold in 2019.

Tailwind Creative

2012 – 2016

Co-founder

tailwindcreative.com

A software consultancy that took on a little bit of everything. Work included a growth-marketing community built and run for HubSpot founder Dharmesh Shah (later folded into HubSpot) and the prescription-verification layer behind Costco Optical's contact lens fulfillment. (Not to be confused with TailwindCSS.)

other work

Recurium

Builder / Consultant

recurium.com

A catch-all company for consulting, new ventures, and anything I do that doesn't have a home yet.

NM Venture Studio

Managing Director, Growth

northwesternmutual.com

Spent a year embedded in NM's innovation arm on a small team supporting internal and external startups aligned with the company's strategic bets. A crash course in navigating big-company innovation from the inside.

The Firm

Technology Policy Consultant

thefirmconsulting.com

The Firm Consulting is a government affairs agency offering legislative policy consulting and public relations expertise. I worked on a public-sector procurement engagement that won a $13M contract to modernize the State of Wisconsin's financial, payroll, and purchasing systems.