I'm Ben. Ben Bartling Code-first founder, no funding rounds, just software that earns its keep.

companies

SureCart

2022 – Present

Co-founder • Platform CTO

surecart.com

SureCart is a headless e-commerce platform for WordPress that has become the fastest-growing commerce solution in the ecosystem, now second only to WooCommerce. Powering over 100k merchant stores and processing tens of millions in monthly transaction volume, it delivers a fully managed commerce backend without the complexity of self-hosting.

ZoomShift

2011 – 2019

Co-founder

zoomshift.com

ZoomShift is an employee scheduling and time tracking platform born out of firsthand experience with restaurant scheduling. As a bootstrapped SaaS company with a team of just two, it grew into a competitive player in the employee scheduling space and was sold in 2019.

various work

Recurium

Tinkerer

recurium.com

A catch-all company for consulting, new ventures, and anything that doesn't have a home yet. If I'm advising, building, or experimenting it's probably under Recurium.

NM Venture Studio

Managing Director, Growth

northwesternmutual.com

Spent a year embedded in NM's innovation arm on a small team supporting internal and external startups aligned with the company's strategic bets. A crash course in navigating big-company innovation from the inside.

Dharmesh Shah / HubSpot

Contract

hubspot.com

Built internal tools and prototypes directly for Dharmesh Shah. Most notably, built and ran inbound.org, a community for growth marketers, during its early years before it was eventually rolled into HubSpot's broader community ecosystem.

Tailwind Creative

Co-founder

tailwindcreative.com

Ran a digital marketing agency that did everything from SEO and website builds to full product development for early-stage startups. A little bit of everything, all at once. (Not to be confused with TailwindCSS.)